The classic, highly original work in which a great Italian artist, famous the world over for his inventive and whimsical creations, has demolished once and for all the myth of the artist-diva and substituted it with the figure of the “designer”. Through a fascinating analysis of his works and interests, accompanied by clear and appetising drawings and images, Munari offers readers an exhaustive presentation of design and of his various specializations: visual design – industrial design – graphic design – and research design.